"This is the first comprehensive book to examine the full range of practices we associate with Otaku culture. The range of material covered here - from train watchers to cosplayers, from model builders to fansubbers - is really spectacular, helping us to move beyond encrusted stereotypes of the isolated Otaku to a much more nuanced understanding of the Otaku subculture."
"In a sophisticated and subtle analysis of software for children, the author explores the complex interplay among historical forces, parental ideals, children's desires, the consumer marketplace, and the Zeitgeist."
"This is a beautifully written and extraordinarily rich account of perhaps the most important challenge cyberspace gives us: understanding how it is changing out kids and how it might change our understanding of literacy."
"This is not just about a technology or the way it is used in one country. It's about understanding one of the most important ways that twenty-first century lives will differ from those of the twentieth century."