November 20, 2007
Becoming a Fan: Interest-Driven Genres of Participation Online
We are moving into the analysis and writing phase on our digital youth project. Here is a short essay reporting on some of my research with anime fans.
One important dimension of our research is to develop an understanding of the diversity in ways that different youth engage with digital media, and what some of the factors are that lie behind this diversity. While broad demographic indicators such as national context, socioeconomic status, gender, age, or race have been analyzed as sources of diversity in digital media adoption, we still have very limited understanding of the specific practices, social contexts, and cultural identifications that inflect digital media use in different ways. For example, while we may know the general demographics and numbers of US teens who have decided to participate in an online site such as MySpace, we know little about why particular youth decide to opt in or out of participation, and what the variables are—personal, social, cultural—that factor into these decisions as part of an unfolding life history. Why is it that some youth decide to participate in some online sites rather than others? How do social categories in youth culture such as “geeks,” “jocks,” and “cool kids” inflect participation online? How do specific hobbies, interests, and friendships factor into young people’s decisions of where to go online? As the palette of options for online participation continues to expand, it is critical that we look at the relation between the diversity in youth culture and the diversity in online engagement. The “participation gap” as Jenkins (2006) has suggested, is not simply about haves and have-nots in relation to universal resource, but about intentional decisions people make between different but equally engaged forms of online participation.
Posted by Mizuko Ito at November 20, 2007 12:33 PM





Comments
Dear Mimi,
How are you? I am interested in your area of study. I am an instructor of New Media and Media Arts at Temple University Japan and I would love to ask you to come to TUJ and speak to us about some of your projects. Also, in the future, we are playing with the idea of holding a conference in Japan hosted by several institutions such as TUJ and UNU. I would love to discuss more with you in regards to which angle we can give this to make it relevant in what is happening in Japan and how to make it inclusive to Westerners and locals interested in New Media in other Asian Countries and the Pacific Rim. I believe David Harris of the Global Lives Project mentioned something at the recent DYI Conference. Please feel free to contact me to this email or at irenecarolina.herrera@gmail. I am primarily based in Japan and do spend at least 8 months a year here. We would love to have you on board.
Best wishes,
Irene